Improving safety and efficiency with specialty coating and custom converting solutions
The Challenge:
A customer in the global electronics industry needed a safer, faster, and more reliable way to remove masking tape used in production. Their key pain points included:
- Difficult tape removal: Operators struggled to lift tape edges without tools.
- Safety hazards: Razor blades were being used, creating risk of injury.
- Inefficient workflows: Removing tape slowed production, reducing overall productivity.
- Need for consistent application: Tape had to be applied and removed cleanly to maintain quality.
Our Goal:
- Develop a tape solution that eliminates razor blades and improves operator safety.
- Make masking tape easy to apply and remove without sacrificing adhesion.
- Reduce labor time and increase productivity.
AMD Converting & Label’s Solution:
Leveraging expertise in specialty coatings and custom converting, AMD engineered a unique solution:
- Created a “dead edge” coating applied to both edges of polyester tape so adhesive wasn’t tacky in these areas.
- Allowed operators to easily lift tape edges by hand, with no tools required.
- Converted polyester tape logs into standard 2” widths and rewound onto 72-yard rolls with 3” cores, making them compatible with industrial tape dispensers.
- Offered the flexibility to modify width and coating area to fit specific customer needs.
This innovative use of a specialty coating process transformed the customer’s tape application into a safer and more efficient workflow.

The Results:
The improvements were substantial:
- 98% improvement in operator safety as razor blades were eliminated from the process.
- 20% reduction in labor time thanks to the faster removal process.
- Greater operator ease-of-use and consistent tape performance.
- Seamless integration into existing production processes using standard dispensers.
Why It Matters:
This case study highlights AMD’s ability to customize converting solutions that directly impact both safety and productivity. By developing a specialty coating and adapting it to standard industrial needs, AMD Converting & Labels delivered a solution that not only reduced risk but also helped the customer’s workforce operate faster and more efficiently.
Next Step: Discover innovative tape and coating solutions for your business with the help of AMD Converting & Label